Everything you need to know about communication and information in 2018.
3
millions of visitors on the Eco-systèmes websites
126
campaign days in 2018
91 557
fans on social media
In 2018, Eco-systèmes was present on the radio, the television and at the cinema for more than 125 days. 5 main periods of broadcasting throughout the year enabled to keep in mind good recycling practices for electric and electronic appliances, whilst promoting and thanking those who made an effort to return their appliances to the officially approved sector.
Two campaigns took place on the television, first with humoristic ads with “Gégé”, “Coco” and “Bibi”, televised from mid March to Mid April. The new offbeat ad “Quelqu’un de bien” (“A good person”) was televised in July. The three new summer ads on the radio were broadcast from mid July to mid August in mainland France and in August in the overseas territories. Three new “Thank you” ads were also shown for two weeks after Christmas.
Lastly, at the cinema, a new TV ad “Quelqu’un de bien” (“A good person”) was shown from 3 to 23 October. The post-test study of this initiative revealed that the impact was extremely complementary in relation to TV targets (more young people and higher socio-professional categories), with an overall satisfaction rate of 91%. The ad was judged as being more than 90% satisfactory in terms of the interesting information provided, of the message’s clarity, the effectiveness in raising awareness, the understanding of collection systems and the positive opinion of ESR (via the Eco-systèmes brand).
of native ads digital campaigns
of digital campaigns in 2018
In December 2018, the pilot operation “Répondez à l’appel du recyclage” (Respond to a call for recycling) was launched in 6 urban conglomerations in the Auvergne-Rhône-Alpes region to encourage the French population to give their old mobile telephones a second life. Thanks to this unprecedented and innovative collection solution, 7,000 old mobile phones were collected to start a second life.
In total, 20 to 30 million unused telephones are stored away by the French population. Their collection with a view to a second life (reuse and recycling) faces several obstacles by users who prefer to keep their old phones “just in case”. To reach out to consumers and incite them to recycle, Eco-systèmes designed a simple and clear collection solution, addressed individually to users. To guarantee consumers the traceability of their phones, Eco-systèmes worked with La Poste to deploy the collection system and with Ateliers du Bocage to recondition the phones.
“Répondez à l’appel du recyclage” (Respond to a call for recycling) consists in sending a kit to residents via the post which contains an explanatory leaflet and a pre-paid envelope into which one or two used telephones can be inserted and returned at no cost. In addition, nearly 10,000 kits were hand delivered by postmen and women within the context of a “commented delivery”. Eco-systèmes therefore relied on La Poste Group’s local and trusted employees to raise awareness in 10,000 households on the recycling of telephones whilst making life simple for them in terms of the steps to follow.
in Clermont-Ferrand, Epernay, Avignon et Dijon
trained in managing household WEEE at municipal recycling facilities
represented during these training sessions
to assist shops in meeting their obligations
in 2018
in the correct management of collection points
with communication materials
recycling in 2018, managed by
in the Reseau Ecole et Nature (REN) network, i.e.
informed in 2018
in conjunction with
and 5 social and solidarity economy associations
of toys collected, i.e.
and more than
on the social networks
