Everything you need to know about communication and information in 2018.
millions ads seen in cinemas
pupils made aware of lamps recycling
persons trained in collection in shops
lit load carriers to raise public awareness
in all of its districts
with a Lumibox promotional display
Awareness-raising of more than
From 5 March to 1 April 2018, an ad was shown on Facebook and Snapchat raising awareness amongst 18-34 year olds on the availability of lamp collection bins in supermarkets and DIY stores. Young people are a less receptive target for lamp recycling. They are not as familiar with the collection solutions available and the different equipment that is possible to recycle.
To raise awareness, the reference social networks Facebook and Snapchat were chosen due to their affinity with the 18-34 year old target audience, who use these networks on a daily basis. This 10 second ad was viewed more than 2 million times: 824,000 time on Facebook and 1.3 million times on Snapchat.
How can you learn the correct way to recycle in record time? This is the challenge
raised by the 5 ads that marked the year at cinemas and digitally. Here again, this
concerns changing the attitudes and behaviour of 18-24 year olds, less sensitive to
lamp recycling that their elders.
Very short and offbeat, these ads were in particular viewed by more than 3.9 million cinema goers between 17 October and 20 November 2018 in addition to the internet users targeted in June digitally.
In addition to specific campaigns targeting young people, the ads were also shown in VOL from the 26 September to 30 October 2018 on 6play, MyTF1, France.TV and Arte +7. They were 100% viewed nearly 12 million times.
Since 2013, Récylum has proposed an educational project to raise awareness in sustainable development of primary school children and the first year of secondary school students using the example of lamp recycling. Défi Récylum is based on a solidarity mechanism, in partnership with the NGO, Electriciens sans frontières (Electricians without Frontiers).
By registering at www.defirecylum.org, teachers receive an educational kit free of charge, comprised of several types of materials for the classroom and the student: a guide for teachers, activity booklets and mini Lumiboxes to build by the children and students and posters for the classroom. 9 fun and informative challenges are proposed to the classes, allowing them to better understand the stakes and challenges in recycling lamps and the solutions to do this. For every 1,500 challenges validated by the teaches in their personal space on the site, an electrification mission by our partners NGO Electriciens sans frontières is triggered.
For the 2018-2019 academic year:
In 2018, ESR met up with its priority target professionals at 6 trade fairs. Whether these were retailers, electrician, installers/fitter, construction, clearance or demolition companies, all were made aware of lamp recycling and the collection systems offered to them. ESR was present at:
Work on streamlining our relations with the professional partner organisations was undertaken during 2018. Without excluding existing agreements, we focused on those which could better serve collection and recycling in order to give a meaning and impact to our development initiatives. Amongst these, the following partnerships can be listed:
Participation in the local retail companies guidance council allowing around a hundred local authorities to be informed. The participants showed an interest in having regional branch and in raising awareness within municipalities.
E-vision provides a communication window to reach out to signmakers. The partnership with this organisation enables us to be made known to all the actors of the sector.
A video entitled “Gest Pro” was created for installers/fitters. Its purpose is to raise awareness amongst professionals on the way recycling is perceived: its a professional gesture, such as wearing security equipment.
This film was shown via two e-mailing campaigns (June and September), the purpose being to redirect the viewer to a dedicated website page. A native advertising campaign was also conducted in order to generate more traffic on our site. The video was sent to our partners. Many of them liked it and passed it on.
throughout the year
edition on LED for consumers
to inform shops about bulb recycling and incite them to set up a Récylum communication system
in the supermarkets (discounts with the U card, pamphlets, specific boxes, demonstrations, on-site publicity material kits, digital media, recycling zones, etc.)
In September 2018 (compared to September 2017)
to assist shops in meeting their obligations
in the correct management of collection points
to installer/fitters, professional retailers and professional users
to meet trade craftsmen
in good condition, visible and accessible
in Clermont-Ferrand, Epernay, Avignon and Dijon
trained in lamp and tube management at municipal recycling facilities
represented during these training sessions